Endless summer, born in Saint-Tropez.

Founded in 1971 in Saint-Tropez, Vilebrequin is the embodiment of effortless French Riviera style. Originally known for its iconic men's swim shorts, the brand now dresses the whole family in refined beachwear – from sun-soaked linen shirts to elegant swimsuits and playful prints. Timeless, bold and sun-drenched.

Vilebrequin was born from the scent of saltwater, the heat of the sun, and the lightness of being. Founded in 1971 in the heart of Saint-Tropez, it emerged from a love for the sea, elegance, and the joy of life. From its very first waves, the brand captured attention with swimwear that brought color, pattern, and unexpected playfulness to men’s fashion – all without compromising on undeniable style.

What began as one man’s story and his imaginative shorts has grown into a brand that dresses entire families with ease and charm, as if born on the French Riviera itself. The men’s and women’s collections, children’s designs, and iconic prints create a summer wardrobe that is truly timeless.

Vilebrequin is defined by exceptional craftsmanship, a focus on sustainability, and materials designed for both comfort and style. It’s a brand for those who want to slow down, take a deep breath, and live fully – even if just on the beach. Vilebrequin is a state of mind. The sun you carry with you.